Root redefines the standards of beauty and wellness by uniting advanced dermatology, laser, and dental care under one luxurious roof. With a team of top-tier specialists, state-of-the-art technology, and a personalized patient experience, Root delivers excellence that merges medical precision with comfort and confidence.
As part of its expansion in Saudi Arabia, Root aimed to strengthen brand awareness, attract a wider client base, and cement its reputation as a trusted leader in aesthetic and dental innovation
To achieve this, Root partnered with Spark, the leading influencer marketing platform that empowers brands to reach audiences through authentic, data-driven storytelling. Together, they designed a strategic influencer campaign focused on two key goals:
Leveraging Spark’s creator-matching intelligence and performance analytics, the campaign connected Root with a curated group of beauty, wellness, and lifestyle influencers whose content reflected sophistication and authenticity. These creators highlighted the transformative results, exceptional care, and luxurious ambiance that define the Root experience.
Through Spark’s precise targeting, seamless campaign execution, and real-time performance insights, the collaboration generated remarkable growth in awareness, engagement, and bookings – solidifying Root’s position as the premier destination for confidence, care, and beauty in Saudi Arabia.
By merging Spark’s marketing innovation with Root’s medical excellence, this campaign became a benchmark for how luxury healthcare brands can authentically connect with audiences in the digital era.
