Incentive and Special Offer Campaigns These campaigns involve offering the audience discounts or exclusive deals through promotional codes, special vouchers, and contests via influencers. It has long been a proven fact that the readable content of a page will distract the reader from focusing on the visual appearance of the text or the layout of the paragraphs on the page they are reading. This is why the Lorem Ipsum method is used—it provides a natural distribution of letters, instead of using phrases like "here is some text, here is some text," making it appear (the letters) as readable text. Many desktop publishing programs and web page editing software use Lorem Ipsum by default as a text placeholder. If you search for "lorem ipsum" in any search engine, you'll find many newly created sites in the results. Over the years, new and different versions of the Lorem Ipsum text have emerged, sometimes by accident, and sometimes intentionally, with humorous phrases added.
